Co-Founder & CEO
Callon Nichols
Co-Founder & CEO
Former Marine Officer. Naval Academy and Harvard Business School Graduate. Passionate outdoorsman. Proud husband, and father of twin daughters.
OUR Mission
At Valor Vitals, we believe that every military member, veteran, first responder , and prepared civilian is an invaluable asset to our country, their communities, and their families. Our mission is to support their long-term health and well-being—so they are empowered to stay strong, capable, and ready to make a difference when called upon.
OUR CORE VALUES
QUALITY ONLY
Every product is tested by third parties to ensure the highest quality cleanest product. No shortcuts, no compromises.
MISSION FOCUSED
We exist to fuel peak performance when it matters most. Your success is what drives us.
VETERAN EXCELLENCE
Built by veterans who succeeded in the military and strive to be a positive force in the civilian world.
Crew Mentality
More than customers, you're part of the Valor Vitals family. We've got your six.
◦ Leadership ◦
COMPANY LEADERSHIP
Co-Founder and CMO
Ryan Bassham
Co-Founder and CMO
Former marketing executive at SITKA Outdoors, Partner as PEAX Equiment, and Newton Running Company. Internally recognized hunter and guide.
Head of Strategy
Andrew T.
Head of Strategy
Former Naval Special Warfare Development Group Warrant Officer. Retired after 20+ years as a Navy SEAL.
Our Story
Valor Vitals was founded by Callon Nichols, Ryan Bassham, and Andrew T.—three friends united by a shared belief that capabilities earned through years of training and dedication must be intentionally maintained over a lifetime, and that proper nutrition is essential to doing so.
Coming from military service, extreme outdoor expeditions, and special operations, each founder saw the same gap. Many supplements—especially those marketed to veterans and first responders—are white-labeled, inconsistent in quality, and focused on short-term gym performance or aesthetics rather than developing and maintaining real-world capabilities.
Valor Vitals was created to do things differently.
We build premium, purpose-driven supplements designed to support strength, clarity, and recovery—so you can show up when it matters. This isn’t about looking good in the mirror. It’s about staying sharp under pressure, protecting the people around you, and being ready when responsibility calls.
VALOR VITALS GO BAG
NUTRITION TO HELP YOU BE AN ASSET
A1 Enhanced Multi-Vitamin
Daily Wellness
Premium Daily Support
B1 HYDRATION
Electrolyte Stick Packs
Blue Raspberry
B2 HYDRATION
Electrolyte Stick Packs
Lemon Lime